By  on October 15, 2018

Huckberry is jumping into the pop-up craze.

The San Francisco-based online men’s retailer will open its first retail location at 383 Bleecker Street in Greenwich Village in November. The shop will feature “seven actionable adventures” that will highlight journeys ranging from a ​West Village Drinking Tour with Jack Kerouac to ​72 Hours in Iceland​. Each will offer a free itinerary that customers can take away from the store, insider perks at select stops such as discounts, VIP treatment, etc., and an edited selection of the season’s apparel, footwear, gear and gifts targeted to the specific adventure.

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