Huckberry is jumping into the pop-up craze.
The San Francisco-based online men’s retailer will open its first retail location at 383 Bleecker Street in Greenwich Village in November. The shop will feature “seven actionable adventures” that will highlight journeys ranging from a West Village Drinking Tour with Jack Kerouac to 72 Hours in Iceland. Each will offer a free itinerary that customers can take away from the store, insider perks at select stops such as discounts, VIP treatment, etc., and an edited selection of the season’s apparel, footwear, gear and gifts targeted to the specific adventure.
The pop-up will also offer a series of in-store events such as fireside chats and product demos. The first will be a question-and-answer with adventure photographer Chris Burkard on Nov. 6.
“When we started Huckberry in our apartments back in 2011, our mission was the same then as it is now: to inspire and equip adventures near and far,” Huckberry cofounder Andy Forch said. “Today, we’re excited to take our mission offline and serve our largest market with a fun and inspiring shopping experience we hope will push the boundaries of experiential retail.”
Cofounder Richard Greiner added: “Our vision is to build the most inspiring men’s retailer in the world through exclusive gear, original storytelling, and immersive experiences. We’ve always believed that our customers don’t just buy products; they buy products that inspire new adventures and experiences. It’s been fun to bring that vision to life and experiment with our first true brick-and-mortar store experience — as Albert Einstein once said, ‘play is the highest form of research.’”
The shop will be open through January.