Indochino, a made-to-measure men’s suit company, has beefed up its staff as it prepares to add to its retail presence next year.
The Vancouver-based company has hired Clay Haeber, formerly of Kit and Ace and Lululemon, as chief operating officer. Morgan Whitney, another alumni of Lululemon, has joined as vice president of finance; Joseph Ford, who has worked at the Gap, Aritzia and Louis Vuitton, has been named director of global supply chain operations; and Aly Habib, formerly with Shaw Communications, has been named director of customer service.
At the same time, the company said it will expand its presence in North America by opening additional showrooms in 2017 where online sales show the greatest demand as well as in existing markets to support the showrooms that are already open.
Indochino currently has retail showrooms in New York, Beverly Hills, San Francisco, Boston, Philadelphia, Toronto, Ottawa and Vancouver.
The company did not specify the number of stores, specific locations or time frame but did say that the strategy it employed this year — to open showrooms in a cluster in the Toronto area as well as in key shopping malls in Canada — has proven successful.
“Our data suggests we have strong consumer interest in dozens of cities across North America where we have not yet launched our innovative showroom model, including Chicago, Seattle and Washington D.C.,” said Drew Green, Indochino’s chief executive officer. “The success of our multistore approach — three showrooms in the Greater Toronto area — suggests we can also grow our presence and achieve efficiencies in markets where we have established flagship showrooms like Vancouver and New York.”
Green said the showrooms allow customers to be measured and build a profile in store, “and then purchase later from the comfort of their home or vice versa. They can access their profile at any time and reorder at the touch of a button.”
Since obtaining a $30 million investment from Dayang Group, one of the world’s largest suit manufacturers, in March, Green said the company has experienced strong sales. As part of the investment, Indochino signed a five-year alliance agreement with Dayang that allowed the company to introduce three new suit silhouettes, triple suit and shirt fabric selection, and quadruple the range of suit personalization options for customers, both online and in its retail stores.
Although he declined to provide numbers, Green said net orders for November increased 95 percent on a 40 percent sales increase. And orders in the fourth quarter are now expected to rise 56 percent over the same period last year, leading to a 72 percent rise in sales.