By  on September 10, 2019

J.C. Penney is turning its gaze to the outdoors.

The retailer will open an Outdoor Shop for men in 100 stores and online on Oct. 4. The shops will offer apparel from a new St. John’s Bay Outdoor private label as well as three new national sportswear brands: American Threads, The American Outdoorsman and Hi-Tec.

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