Jackie Rogers is going back into men’s retail.
The muse of Coco Chanel who has also been a big-band singer, Hollywood starlet, New York model and designer over the course of her storied career, relaunched a men’s line earlier this year and has experienced enough success to devote an entire space to it.
Rogers, 85, who has a women’s store on the tony Worth Avenue in Palm Beach, Fla., took over the former jewelry store next door last fall in hopes of opening an art gallery. But those plans never came to fruition so she decided to convert the 600-square-foot space into a men’s store. She will offer a small assortment of jackets, shirts and some accessories, she said.
The space, which is connected to her women’s store, will debut by Oct. 15 and there will be a grand opening later that month or in November, “when the people are there,” she said. It will carry a ready-to-wear collection but will also offer made-to-measure. Shirts will retail for $300 to $600 and jackets for $895 to $3,000. The less-expensive models will be unconstructed, she said, but they will also sport the Jackie Rogers signature silhouette: a narrow shoulder, higher armhole and no vents. “My clothes are very sexy,” she said.
Since March, the space that will house the men’s store has been home to a gallery of Rogers’ photos of her famous and infamous friends including Laurence Olivier, Jack Nicholson, Warren Beatty, Jackie Kennedy, Chanel and Lee Radziwill.