Jeffrey Rudes has opened a summer pop-up in the Hamptons.
The 1,200-square-foot shop on Newtown Lane in East Hampton will remain open through Sept. 30.
The store is reminiscent of the company’s New York flagship but has a white resort-style decor. It will sell the company’s summer collection of shirts, sweaters, jackets, pants and jeans in cotton, linen and silk for men.
The company’s flagship is on Greene Street in SoHo.
The Los Angeles-based Rudes has more than 35 years experience in the fashion industry and launched J Brand denim in 2004. He launched his eponymous men’s brand last year.