LONDON — Jeremy Langmead is heading home, back to MrPorter.com, where he will take up the newly created role of brand and content director. Langmead, who spent the past year at Christie’s London as chief content officer, will rejoin the e-commerce site, part of Net-a-porter Group, on June 1.
This story first appeared in the April 23, 2015 issue of WWD. Subscribe Today.
Langmead was formerly editor in chief of Mr Porter and a member of its launch team in 2011. In this new role, he will drive “overall brand vision,” and lead the content and marketing teams globally, WWD has learned.
John Brodie, who succeeded Langmead as editor in chief of Mr Porter last May, will take on the new role of editorial director U.S., overseeing all of the region’s content for the site, and putting a strong focus on the American market, which the company said has witnessed “exceptional growth” over the past 12 months.
Langmead’s remit is to build on the Mr Porter content and editorial vision, and to drive “creative brand marketing” worldwide. The site engages with more than 2.5 million men every month, and delivers to more than 170 countries.
Langmead will report to managing director Ian Tansley, and will be based in the London headquarters of Net-a-porter.
“A year away was far too long,” Langmead said. “I can’t wait to take on this new role and join together the content, branding and marketing elements, and create a powerful strategy” for further growth.
Tansley said the company was “proud to see that the founding principals of our business, which he helped put in place, will continue to develop further with his return. The merging of content, brand marketing and commerce is core to the Mr Porter DNA.”
Before joining Mr Porter initially, Langmead was editor of British Esquire, Wallpaper magazine and Sunday Times Style. He was also Life & Style Editor of the London Evening Standard.
During his year at Christie’s, he put together a new content team, relaunched the auction house’s magazine, created an interiors publication and an online daily news hub. He also oversaw a facelift of key elements of christies.com.
Upon his return to Mr Porter, he’ll become part of a whole new entity. Last month, luxury goods giant Compagnie Financière Richemont revealed the merger of Net-a-porter with Yoox to create a new retail brand, Yoox Net-a-porter, which will be quoted on the Italian bourse.
The new group will have combined net revenues of 1.3 billion euros, or $1.41 billion at current exchange. The merger is conditional upon the approval of Yoox shareholders at a meeting to be held in June and the new company should officially come together in September.