NEW YORK — Joseph Abboud will create a new label for Jos. A. Bank for fall that is based on the retailer’s classic heritage.

This story first appeared in the April 15, 2015 issue of WWD. Subscribe Today.

The designer, who also serves as creative director of the Men’s Wearhouse, which bought Jos. A. Bank last year, unveiled the plans during a breakfast meeting of the Retail Marketing Society here Tuesday.

“We’re going to be launching a new label at Jos. A. Bank — 1905 — which was the year the company was founded,” Abboud told the gathering. He said the collection will be targeted to the Millennial consumer.

“It’s going to be a new, young and energized traditional label that plays on the heritage,” he told WWD after the event. It will be a full lifestyle collection and will include tailored clothing, sportswear, dress shirts and neckwear, he said.

Abboud said 1905 will be targeted to the “Brooks Brothers kind of guy,” and will require “putting on a different kind of tweed hat for me.”

Doug Ewert, chief executive officer of Men’s Wearhouse, said, “1905 will target a younger customer who appreciates traditional style. The collection will be available in all Jos. Bank stores this fall.” Jos. A. Bank operates around 600 units around the U.S.

Price points have not yet been revealed, but Ewert said they will be “affordable.” Last month, Men’s Wearhouse said it would add Joseph Abboud-branded product to all Jos. A. Bank stores within a year. Shoes began flowing into the stores for spring and suits will be added by the summer.

This is part of the company’s strategy to update the merchandising within the Jos. A. Bank stores. “This fall, the assortments will take a major leap forward as we introduce in the Jos. Bank stores new styles in every product category, including updated fashion and seasonal basics, a new collection targeting a younger traditional customer, further expansion of Joseph Abboud, and custom-tailored clothing and dress shirts,” Ewert said during the company’s fourth-quarter conference call last month.

During the breakfast, Abboud said attracting the Millennial customer is a big thrust for Men’s Wearhouse in addition to Jos. A. Bank.

“Men’s wear has never been more exciting than it is right now,” he said, adding that the “energy and opportunity” is being fueled by younger men. “The young guy has a hunger for style,” he said. “A suit’s no longer a uniform, but it’s a style piece.” He said the challenge is to “connect with the way Millennials are thinking.”