By  on May 10, 2018

Justin Hruska, a sneaker collector with a background in tech, wasn’t satisfied with his online shopping experience. Oftentimes he would visit larger e-commerce sites and feel shortchanged because he knew he wasn’t seeing everything a brand had to offer, which meant he had to visit other sites to find what he was looking for.

“A lot of brands use wholesale for awareness and put their best-selling products on their own site,” said Hruska. “So the consumer has to jump through all these hoops before they can purchase a $300 sweatshirt. With Seam, we want to reimagine what that looks like.”

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