Justin Hruska, a sneaker collector with a background in tech, wasn’t satisfied with his online shopping experience. Oftentimes he would visit larger e-commerce sites and feel shortchanged because he knew he wasn’t seeing everything a brand had to offer, which meant he had to visit other sites to find what he was looking for.
“A lot of brands use wholesale for awareness and put their best-selling products on their own site,” said Hruska. “So the consumer has to jump through all these hoops before they can purchase a $300 sweatshirt. With Seam, we want to reimagine what that looks like.”
Trevor Andrew, the artist known for his Gucci Ghost collaboration with Gucci, hit Complexcon last weekend to launch his fist line, Real Buy. The streetwear line includes jackets, short- and long-sleeve T-shirts, each with one of the artist’s seven designs, reports @ariahughes .
A little bit 80’s — circa 2018. Tap for fashion credits.
Styled by @thealexbadia 📸: @orianalayendecker
Set design: @colinl_
Shot at @7linestudio
Kane Brown didn’t take the traditional road to country music stardom, writes @jeanpalmieri .
Instead of cutting his teeth in church and dive bars throughout the South, Brown made a splash on Facebook by releasing several covers of country classics — George Strait’s “Check Yes or No” and Lee Brice’s “I Don’t Dance” among them — that soon went viral. “I was working at FedEx and Target and just doing it for fun,” he said of the videos. “I put it on social media and got around 50 likes. Then I woke up one day and saw that it had gone viral overnight.” Read more on WWD.com 📸: @georgechinsee