Justin Hruska, a sneaker collector with a background in tech, wasn’t satisfied with his online shopping experience. Oftentimes he would visit larger e-commerce sites and feel shortchanged because he knew he wasn’t seeing everything a brand had to offer, which meant he had to visit other sites to find what he was looking for.
“A lot of brands use wholesale for awareness and put their best-selling products on their own site,” said Hruska. “So the consumer has to jump through all these hoops before they can purchase a $300 sweatshirt. With Seam, we want to reimagine what that looks like.”
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion