Stone Island Kinfolk

Kinfolk is bringing its Brooklyn sensibilities to the South.

The men’s wear brand has partnered with The Sound Table, a restaurant and nightclub, on a pop-up in Atlanta at 483 Edgewood Avenue, which will be open from June 8 through June 11. This is the first time the company has set up shop in the Southeastern region of the United States.

“We’ve always had an interest in the city,” said Jey Perie, Kinfolk’s creative director. “There is a lot of culture there that translates to what we do with nightlife and it was good timing.”

Kinfolk plans on bringing elements of its Williamsburg, Brooklyn store to The Sound Table and will stock the space with items from its own line along with pieces from Brain Dead, Wacko Maria, Bedwin & The Heartbreakers and Stone Island. They will also sell a T-shirt made exclusively for the temporary shop.

The pop-up will run alongside a series of evening events that will also be held at The Sound Table. Kinfolk will hold an opening reception at the shop tonight from 6:00 to 9:00 p.m. and will have a celebration party on June 10 from 10:00 p.m. to 2:00 a.m., which will feature music from Kashiif, Turn Up Tony and DJ Oh.

Kinfolk is known for its retail, café and nightlife venue, but this is the first time it has re-created the concept — a retail space next to a nightlife venue — in a new city. Perie said this pop-up is a test to see whether or not a Kinfolk store in Atlanta would be viable.

Kinfolk, which was recently selected as one of GQ’s best new men’s wear designers of 2017, launched in Tokyo as a bar and custom bicycle shop in 2008. In 2011 it opened Kinfolk Studios, which was a café during the day and a place to party at night. In 2013, it opened a club next door. It has held pop-ups with Stone Island, American Rag, Nordstrom and Lane Crawford.

More from WWD:

Stone Island Opens Pop-up at Kinfolk

Brooklyn to L.A. by Way of Kinfolk

Brooklyn’s Kinfolk Hosts Erykah Badu Show, Launches Pop-up Space

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