Knickerbocker Manufacturing Co. has come up with a novel way to increase business.
The Brooklyn-based men’s wear brand that is housed in the former Watman headwear factory in Williamsburg, has come up with a concept called the Cutting Room, a pre-sale platform that also allows shoppers to pay for merchandise on a monthly basis.
A.J. Livingston, founder of Knickerbocker, produces American-made pieces such as engineer’s shirts, dock coats, newsboy caps, sweatshirts and T-shirts that reference this country’s industrial roots.
He is also the owner of the factory, which he purchased from Watman and reinvented into an artisan manufacturing facility in 2013.
The Cutting Room, which is being offered on Knickerbocker’s web site, is running a pre-sale for a selection of pieces that are inspired by dock workers and longshoreman.
Customers who are interested in the pieces can pre-order and to obtain a discounted pre-sale price and can also select a monthly payment plan option.
For example, a classic camp Cash Shirt or a Service Chino can be pre-ordered for $148, discounted from $190, or $14 a month. Customers can choose either a three-, six- or 12-month payment plan, and the pieces will be shipped two to four weeks after the pre-sale end date.
“Our whole focus is to keep things exciting,” Livingston said, “and make our goods more accessible to more people. We’re focusing less on doing business with big-box retailers and more on direct-to-consumer.”
The web site explains that the pre-sale platform is “dedicated to providing below retail prices for consumers who help us in bringing new goods to life.”
Livingston said new pieces will be offered on the first Monday of each month and each pre-sale series of products is available for two weeks.
To further publicize the new concept, Livingston on Thursday opened a pop-up at Kinfolk in the Williamsburg section of Brooklyn that will be in operation for the next 10 days. “It’s a mix of our goods,” he said, adding that his “focus is to draw attention to the new program and put it in front of people.”