By  on April 1, 2016

“It was about a niche, a hole in the market that made it ridiculous that this didn’t exist, that drove us to come out and say, “Hey, there is a market void that needs to be filled in custom men’s wear,'” said John Ballay, founder of men’s apparel company Knot Standard, about why he started his company.

This story first appeared in the March 30, 2016 issue of WWD. Subscribe Today.

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