After a successful series of pop-ups over the past several years, Ledbury will open a permanent location in the Washington, D.C. neighborhood of Georgetown this spring. The 670-square-foot shop will be located in Cady’s Alley, a 120,000-square-foot retail and residential redevelopment that includes Bonobos and Rent The Runway storefronts, among others.
“Since we founded Ledbury six years ago, we have hosted four pop-up shops in Georgetown. We’ve flirted with the market long enough — the time was right to make it official,” said Ledbury cofounder and chief executive officer Paul Trible. “Washington D.C. is our second-strongest market, just behind New York City. As we’ve confirmed with our pop-up shops, there is incredible opportunity not only to deepen the relationship with our existing customer base by providing a more personal level of service, but also to draw in new customers from this shopping destination.”
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In addition to a store, the new space will also act as a showroom, offering Ledbury’s ready-to-wear collection, including shirts, blazers, sweaters, polos, pants and accessories. Customers will be able to try on the full range of products, and store associates will help them place orders which will be shipped directly to their homes. A portion of the store will be dedicated to Ledbury’s made-to-measure shirts, which are currently only available in the brand’s Richmond, Va., locations.
Ledbury was founded as a shirtmaker and has since expanded into a variety of other categories. “It’s always been our dream to open shirt shops across the country,” Trible added. “The Georgetown store is the first step to making that a reality.”
The Ledbury store will be located directly across from a popular brunch destination called Leopold’s Kafe. The space was previously occupied by Steven Alan.
“The Cady’s Alley location was exactly what we were looking for: a small space where we can offer a focused customer experience,” said Trible’s partner and chief operating officer Paul Watson. “By showrooming product rather than storing inventory on-site, we turn our complete focus in-store to serving the customer.”
The D.C. store will mark Ledbury’s first store opening outside of Richmond, where it is based and currently operates two stores. Off-the-rack shirts retail for $125 to $225 and made-to-measure is priced from $185 to $400.