By  on December 17, 2019

Several high-profile brand marketing firms are vying for an opportunity to add a well-known American men’s designer label to their stable. Companies ranging from Marquee Brands and Sequential Brands Group to the newly formed WHP Global and Bluestar Alliance are all said to be entering the final phase to purchase the Joseph Abboud brand from Tailored Brands, according to market sources.

The men’s wear retailer acquired the Abboud label in 2013 for $97.3 million and started testing the waters a few months ago as a way to get some quick cash to pay down debt. The retailer is believed to be seeking around $100 million for the brand and then would aim to immediately enter into a licensing agreement with the new owner to exclusively carry the brand in its Men’s Wearhouse, Moores and K&G stores, where it represents a $500 million-plus business.

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