Louis Leeman is finally launching its bespoke program.
The Paris-based men’s footwear brand opened a Madison Avenue store in June with a space dedicated to custom service, but it took until now for shoppers to be able to utilize the program.
“The store was already designed with a cobbler room, and what a better moment to launch it than during the holidays,” said Erica Pelosini, who cofounded the brand with her husband Louis Leeman in 2012. “It’s such a great way to make use of the store and creates a one-on-one experience.”
Shoppers are able to choose from seven classic shapes and customize the shoe by fabric, colorway and sole material. Clients can also select from a variety of decorative elements including hardware, tassels, straps and shoe strings. Each bespoke shoe will feature the shopper’s engraved initials inside the sole of the shoe, which will be hand-crafted in Tuscany and start at $625. The footwear takes five to six weeks to create. The new program, which is available exclusively at the Louis Leeman Madison Avenue shop, also coincides with an online video featuring model Johannes Huebl.
According to Pelosini, the bespoke service will expand as Louis Leeman opens additional stores. Leeman and Pelosini are currently focused on growing its leather goods collection, which was introduced for spring 2016, and building a deeper relationship with its clients. The U.S. currently accounts for 35 percent of its sales.