MILAN — Louis Vuitton’s first men’s pop-up store in Italy, which was inaugurated here on Friday and will officially open Saturday, coincides with the city’s men’s fashion week and will close on Jan. 29. Located in the arty Brera district, the store carries the men’s spring collection exclusively in Italy, including shoes, bags, travel cases, accessories, small leather goods and watches.
The store has a distinctive artistic feel. The decor pays homage to Africa and the art of the Chapman brothers, who inspired Kim Jones, the brand’s men’s artistic director, on the spring collection. The renderings of the Big Five animals by brothers Dinos and Jake Chapman stand out on the walls, contrasting with the storied feel of the venue, with its antique fireplace and coffered ceilings.
“Brera is an interesting area and full of life, in which history, art and fashion blend and become protagonists,” said Jones, pointing to the relevance of the project in Milan as “the capital of men’s wear.”
Jones worked with the Chapmans to create four animal prints on the Louis Vuitton Monogram pattern, seen on ready-to-wear, accessories and leather goods, including two rigid beauty cases, available upon request.
In its review of the collection, which was shown last June in a sweltering courtyard in Paris, WWD wrote that: “The Chapman brothers’ wonky, goggle-eyed renderings of the Big Five animals made for fun novelty sweaters, swanky silk shirts and covetable leather goods — elephants and lions splashed on a new blue and cream version of Vuitton’s famous monogram. Come spring, they are bound to be hot properties.”
The collection overall was inspired by Jones’ childhood growing up in different parts of Africa, including Botswana.