Opening a spiffy store under rumbling train tracks might not be an auspicious opportunity for some retailers. But for Josh Peskowitz, a former men’s fashion director at Bloomingdale’s and alumnus of Esquire and Style.com, the subway gives him peace of mind as he marks the first month of operations for his store, called Magasin.
This story first appeared in the April 20, 2016 issue of WWD. Subscribe Today.
“I’d go crazy if I don’t see the trains,” said the 36-year-old, who moved from the East Coast to start his first independent retail venture.
The engines rolling overhead match the industrial decor inside the 1,600-square-foot space that’s part of the Platform retail complex in Culver City, Calif. The decree Peskowitz issued to the architect was: “I want Santorini in the middle of Detroit.”
The builders abided, constructing walls out of concrete blocks, curved white plaster and pots of plants. Iron bars transform tall slabs of wood from the beach into striking mannequins. Natural light streams through tall glass doors and windows over $325 camo pants by PT01, $540 vegetable-tanned leather shoes from Feit and $1,495 Eral 55 jackets, which happen to be the store’s priciest items.
A third of the inventory — including a line from Levi’s 501 — is exclusive to Magasin. It also carries lines from CD Network, the New York showroom operated by Peskowitz’s partners, Christophe Desmaison and Simon Golby.
Appealing to L.A. creatives, Peskowitz said his best-selling brand is Camoshita, which makes a $995 burgundy and blue seersucker unstructured blazer and $395 pants that have an elastic back and pleated front. After all, he said, the store is “an amalgamation of tailored and casual, put in a way the modern man wears.”