LONDON — There’s a new man at Mr Porter known as Mr P, a collection of essentials and trend-led seasonal pieces designed, sourced, manufactured and distributed exclusively by the men’s fashion site.The collection will launch on Nov. 7 and offer more than 50 pieces, a mix of wardrobe building blocks and five themed capsule collections that are meant to complement — rather than compete with — the site’s 400-plus brands.In an exclusive interview, Mr Porter’s managing director Toby Bateman said the Mr P product has been engineered to work as an overarching wardrobe.“Men’s brands tend to either be casual or formal or technical, but the reality is that men don’t necessarily dress head-to-toe in one particular way. We wanted to create a brand that in one aesthetic could bring casual, smart and technical together. Creatively, this is what we’re trying to achieve.”Essentials, including a white T-shirt, 15-gauge cashmere knitwear and water-resistant travel blazers, will be carried year-round, while the first capsule will be based around Lucian Freud and his arty London friends from the Fifties.The capsule collections will drop every few months, and the Lucian Freud-themed one features a Breton long-sleeve T-shirt for 95 pounds, a black doubled-breasted corduroy jacket for 395 pounds and a double-breasted herringbone overcoat for 675 pounds.Prices fall into the contemporary category and range from 55 pounds for a white T-shirt to 875 pounds for a leather aviator jacket. The Mr P launch collection includes 24 Essential styles available year-round and 29 seasonal styles within the debut capsule.Bateman said it was the right time to launch. The Mr Porter team had already learned how to build a men’s wear collection from scratch when it launched Kingsman, which tied into the Matthew Vaughn films of the same name.The team was also eager, Bateman said, to find a solution to customers’ see-now-buy-now needs.“If you want to buy a decent coat in February or March, you can’t find one. It’s the whole craziness of the fashion cycle, but Mr P is ours and we can control it,” said Bateman.He said the spring capsule will probably deliver in April, while high summer will deliver in June, “which is actually when people want to buy a pair of shorts and a linen shirt, not in December of the previous year.”Bateman said it’s also important to have essentials that are always in stock.“The Essentials area of the Mr Porter site has always existed — it was one of the founding principles of the site — but the items within that area were always from other brands, and it was always us buying enough stock so that we could offer them as ‘essentials.’”Now, he said, Mr Porter will no longer be dependent on other brands’ basic items and will be able to ensure a constant pipeline of T-shirts, cashmeres and blazers.The operation is vertical, with most of the garments made in Italy and Portugal, while the selvedge denim comes from Japan. Bateman said Mr P is working with a different set of factories than those used for the Kingsman, costume-to-collection tailored clothing collaboration.The Mr P collection has a dedicated design team, a garment technologist and a buying team, although Bateman said he and his Mr Porter colleagues have all been contributing to the look and feel of the collection.He declined to give first-year sales projections and there are no plans to wholesale Mr P. The pricing, he said, was entirely strategic. “We have the opportunity to create volume at that level, but you can also produce a very high quality garment, which is really important.”The collection will have its own brand landing page on the site, a dedicated Instagram handle, @mrp, and its own campaigns, based on real men and their style.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew