Better late than never.
That appears to be the attitude about Father’s Day — at least as it relates to online gifting.
According to data and insights gathered by Loop Commerce from e-gift transactions from their broad network of retail customers such as Saks, Neiman and Bergdorf, among others, 43 percent of all online gifts were purchased on Father’s Day or the day before.
The top choices were men’s fragrances, at 8.9 percent; men’s athletic shoes, at 6.5 percent; wallets or casual shirts, at 6 percent, and T-shirts, at 4.8 percent.
Even so, moms still rule. Consumers purchase 10 percent more on Mother’s Day versus Father’s Day, Loop said. Men spend 48 percent more on Mother’s Day while women spend 11 percent more on Father’s Day.
This year, 35 percent of Father’s Day gifts were purchased via mobile versus 24 percent for Mother’s Day. But women get it right more often, with only 3 percent of gifts from women being exchanged, versus 26 percent from men.
On Mother’s Day, the top e-gifts were handbags and purses, at 15.2 percent; fragrances, at 6.9 percent; tops and blouses, at 5.2 percent; watches, at 3.8 percent, and sandals and flip-flops, at 3.4 percent.
The company said that it is “creating new commerce opportunities for retailers and brands by removing the hurdles and reinventing the shopping experience of buying for other people.”