By  on June 28, 2018

Santino LoConte has learned a few things since starting Reign, a Meatpacking District men’s wear store that opened last October.

First, limited-edition releases, or drops, generate the most sales, and second, building a community and offering a service are essential to the long-term success of the store, which has a partnership with Samsung C&T Fashion Group that is a minority investor.

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