LAS VEGAS — Men’s wear represents 40 percent of the global apparel market and continues to grow both in popularity and penetration for most retailers. With that experience as the backdrop, merchants shopping the shows here earlier this week were in upbeat spirits as they scoured the aisles for the latest trend-right product to fuel that men’s wear momentum heading into next year.
Christine Wu, senior trend analyst for the Doneger Group, said the men’s wear market is projected to increase to $33 billion in sales by 2020, up 14 percent from $29 billion in 2015, the most recent figure available from Euromonitor International. Among the most popular categories are activewear-inspired pieces that offer performance and technology attributes, as well as streetwear, both at the designer and more democratically priced level.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion