By  on April 5, 2019

For The Whitaker Group’s founder James Whitner, being the consumer is essential to knowing the consumer.

With an assortment of stores via his company’s four retail entities — Social Status, A.P.B., Prosper and A Ma Maniére — Whitner emphasized the importance of being submerged with the people you are trying to connect with. He asked, “Are you focused on the consumer? Do you know who the consumer is and why? Most people don’t. You’re casting a wide net in men’s wear…I’m the guy. I’m the guy who’s buying the stuff and wearing the stuff.”

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