By  on August 29, 2019

What men want is the holy grail online retailers are trying to figure out in order to better cater to their male audience, which is evolving fast — and growing even faster.

According to market search firm Euromonitor International, global sales of men’s fashion, including apparel and footwear both online and off-line, are poised to generate revenues this year of $452.47 billion versus $440.24 billion in 2018, with sales in 2020 expected to climb to an estimated $473.86 billion.

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