By  on March 29, 2019

LONDON — Munich-based retailer Mytheresa is adding men’s wear to its offer and bringing Sneakerboy founder Chris Kyvetos to be its new buying director of men’s wear.

Kyvetos, a serial entrepreneur who founded the Australian chain of concept showrooms selling high-end and mass market sneakers via iPad, will be tasked with building a new dedicated men’s wear team and developing the retailer’s market strategy for the category.

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