NikeLab at Bergdorf Goodman Men's Store

Bergdorf Goodman is linking up with Nike on a NikeLab space within its men’s store.

The 400-square-foot shop, which will open on Friday on the third floor, has a New York Made theme and is inspired by basketball. The shops-in-shop resembles a deconstructed basketball court and features leather, cork and wood with white finishes along with hanging fixtures.

“We have always admired Nike’s forward design sensibility and approach to performance and technical apparel and footwear,” said Melissa Lowenkron, senior vice president and general merchandising manager for men’s, women’s footwear, handbags and beauty at Bergdorf’s. “Their pursuit of innovative collaborations has placed them at the forefront of fashion and speaks directly to our customers’ interests and lifestyle.”

Nike currently operates eight stand-alone NikeLab locations in major cities including New York, London, Shanghai, Hong Kong, Paris, Tokyo and Milan. There are also four additional spaces within Dover Street Market shops around the world. The space will debut with the NikeLab Dunk Lux Chukka x R.T., Nike’s latest collaboration with Riccardo Tisci, and a Nike “Made in Italy” Destroyer jacket commissioned by New York artist Eric Elms, which will be available exclusively at Bergdorf’s. According to Lowenkron, there will be new drops of product every few weeks and the space will be open indefinitely.

This addition comes after Bergdorf’s opened a Kith in-store shop, which is also on the third floor of its men’s store, last September. Bruce Pask, men’s fashion director for the retailer, previously told WWD that the addition of Kith is just one example of how the landscape of the third floor has changed over the past two years. It also signals the direction of men’s retail in general, which is starting to revolve around the sneaker. The third floor is also stocked with brands including Fear of God, Off-White and John Elliott.

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