By and  on July 11, 2019

Sam Lobban wasn’t about to host just another in-store event for the launch of Nordstrom’s latest pop-up men’s concept shop. Instead, the retailer’s vice president of men’s fashion threw a high-energy block party at the Hester Street Market on the Lower East Side to introduce Concept 005: Union & Company, complete with food, drinks, live music and fun takeaways.

“We’ve been to enough boring cocktail parties,” said Chris Gibbs, owner of Union, the buzzy Los Angeles-based specialty store. “We wanted to create something we would actually go to.”

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