Palace is making its way to New York.
The skate brand, which is headquartered in London, took to Instagram to post a cryptic video earlier this week with the date “5.5.17” spinning against a city backdrop. And today the brand confirmed it would open in New York with another Instagram video featuring Jonah Hill, a Chihuahua, a robot and a dancing Palace logo.
Palace was founded by former skater Lev Tanju in 2009. Tanju opened a London shop in 2015 and he’s created a strong following with his graphic logo and collaborations with brands including Adidas and Reebok.