Paul Stuart has arrived in Washington with a bang — or rather, a band.
This story first appeared in the June 3, 2015 issue of WWD. Subscribe Today.
In an unusual tie-in for a retailer, particularly an independent specialty store, Paul Stuart is using a new partnership with the Smithsonian’s National Museum of American History to promote American style and heritage in the nation’s capital. The luxury retailer has opened a 10,000-square-foot store in Washington’s CityCenterDC, a downtown shopping and dining mall with labels like Ferragamo and Hermès already in residence, and Christian Dior expected to open this fall.
Paul Stuart will showcase its men’s and women’s collections using a rotating exhibition of art provided by the Smithsonian. A reproduction of LeRoy Neiman’s “Big Band” hangs on one wall, its riot of pastels blending with a table full of brightly patterned ties, greeting guests on entry.
There will be a permanent space reserved as a “Smithsonian wall,” said Paul Stuart spokesman Thomas Mastronardi, where relics, artifacts and artworks will be displayed on a revolving basis.
The first installation is inspired by the American jazz movement. Paul Stuart has pledged support for the Smithsonian Jazz Masterworks Orchestra, the museum’s resident big band, and has provided special uniforms for the musicians. Jazz artist and composer John Pizzarelli was slated to attend Tuesday’s opening party.
Paul Stuart operates locations in Chicago, Japan and its flagship on Madison Avenue in Manhattan.