J.C. Penney is teaming with Michael Strahan again, this time for an active lifestyle collection.
The new line will be called MSX by Michael Strahan and will be exclusive to the retailer. The collection will be available in 500 J.C. Penney stores and at jcp.com starting May 21.
Strahan already has the Collection by Michael Strahan line of men’s tailored clothing and accessories, which became available last fall in 200 J.C. Penney stores and has since been expanded to 500 stores.
Strahan said he realized that “in addition to tailored pieces, men also need comfortable, stylish clothes that can be worn anytime.” He explained that the new MSX line is inspired by “my active lifestyle and provides men trendy, yet functional pieces that can be worn everywhere, all for a great value.”
The mass merchandiser said the line will feature details not typically found in men’s clothing lines, such as no-chafe seams and auto-lock zippers. The line will also feature UV protection and reflective strips. The active brand will range from T-shirts to polos to jogger pants and chinos. The fabrication will include Quick-Dri stretch technology. Price points range from $12.99 for a performance tank to $25.99 for a knit jogger pant.
John Tighe, J.C. Penney’s chief merchant, said, “The highly experienced design and sourcing teams at J.C. Penney worked closely with Michael to develop an innovative active lifestyle collection that provides men stylish, quality looks for an affordable price.”