Philipp Plein men's flagship in Milan

MILAN Philipp Plein has opened a new men’s store on Milan’s central Corso Venezia.

The 7,319-square-foot flagship spans over three floors designed by Milanese trendy interior design firm CLS. The store carries Philipp Plein and Plein Sport men’s ready-to-wear and accessories collections.

Instead of the traditional windows, the store features LED displays projecting videos of the company’s runway shows and advertising campaigns. Inside, the space is decorated with metallic hexagons, black marble flooring and stairs, concrete walls, as well as a maxi skull encrusted with black Swarovski crystals and a giant chandelier featuring 30,000 asymmetric Murano glass pendants.

“We are excited to open our ‘Mega Mansion,’ which is like a department store. This is something you have never seen before,” said Philipp Plein during a speech to introduce the first runway show of the new Plein Sport line on Jan. 14.


Philipp Plein men's flagship in Milan

Philipp Plein men’s flagship in MilanCourtesy Photo


The first floor carries Philipp Plein’s shoes and leather goods, as well as the offering of the Plein Sport brand, while the second level is dedicated to the Philipp Plein rtw collections with a dressing room for tailor-made services. On the same floor, the company installed the Air Fore Plein Bar, a private-jet inspired bar where customers can enjoy Champagne, cocktails and caviar. The last level, which is dominated by a Seventies’ green Lamborghini Miura, carries Philipp Plein denim and casual ranges.

In addition, the flagship features an art gallery, which showcases six paintings by Los Angeles-based artist Alec Monopoly.

Philipp Plein also operates a women’s boutique on Milan’s Via Montenapoleone.