Banana Republic has named Jared Goff, quarterback for the Los Angeles Rams, as its latest brand ambassador.
The two-time NFL Pro Bowl selection and the fastest number-one overall draft pick in the history of the League to advance to the Super Bowl will help shine a light on the company’s performance-driven men’s collections by appearing in advertising campaigns, making public appearances and promoting the relationship on social media and through activations.
He will also serve on Banana Republic Men’s Style Council, a group of stylish professional athletes created by the company in 2017 to highlight its performance apparel. Others in that group include quarterback Matt Ryan, pro baseball shortstop Didi Gregorius, pro basketball guard C.J. McCollum and pro-basketball power forward Kevin Love.
“Banana Republic is a premiere destination for modern men’s wear designed for a life with no boundaries,” said Banana Republic’s chief marketing officer Mary Alderete. “Jared has become a fan of our pieces over the past year, so making this official was a natural next step. We’re excited to welcome him to the BR family and add his confident sense of style to our men’s playbook.”
The first campaign creative featuring Goff will launch in the summer, timed to coincide with key product releases such as Core Temp suit separates made with 37.5 Technology, which helps regulate body temperature.
“I’m thrilled to be working with Banana Republic to continue building on their legacy of cool, performance-based men’s wear,” Goff said. “It has been an awesome experience building an authentic relationship with the brand and I can’t wait for everyone to see what we’ve been up to behind the scenes.”