Rhone is partnering with Chelsea Piers.
The men’s activewear brand will open a pop-up shop next week at the sports club’s Connecticut location at 1 Blachley Road in Stamford. The 600-square-foot space will open to the public on Nov. 15 and remain in place through the spring.
The shop, which will be located at the front of the club, will offer Rhone’s best-selling styles as well as seasonal collections. The brand will also host a number of in-store events during the run of the pop-up.
“This is the perfect opportunity to interact with our customers and local community, and understand how we can best serve them,” said Nate Checketts, cofounder and chief executive officer of Rhone.
Rhone has partnered with Michelle Barone, a visual director whose background includes J. Crew, Loft and Vineyard Vines, to design the shop. She created an industrial, modern design that includes vintage locker baskets and an old wooden bar that functions as a checkout counter. Custom fixtures by Stand and Build are blackened steel with a diamond pattern metal mesh.
In addition to the shop, Rhone will also outfit the male staff at the club.
“Rhone shares many of our principle values including the desire to push to be better every day,” said Greta Wagner, executive director of Chelsea Piers Connecticut. “Chelsea Piers strives to achieve this in our sports teams, customer service, facility management and everything we deliver to our customers — including outfitting our trainers and coaches in a top performance brand like Rhone.”
To celebrate the launch of the pop-up, Rhone and Chelsea Piers will hold a cocktail reception on Nov. 17 for members and non-members.