Richardson is setting up shop in Los Angeles.
The streetwear brand, which was founded by Andrew Richardson, will open a Los Angeles store this month located in West Hollywood, Calif. Richardson also operates a store in New York’s Little Italy neighborhood.
“We were doing a lot of online sales here and geographically it’s closer to Japan, which is one of our biggest markets, than New York,” said Richardson, who started the brand as a magazine in 1998 before launching a T-shirt collaboration with Supreme in 2003. “I think people in Los Angeles like the attitude of the brand and I was spending so much time here anyway.”
According to Richardson, who manufactures the men’s wear product in Los Angeles, the interior of the 700-square-foot store will be inspired by Bauhaus and Donald Judd. Richardson said it has a similar aesthetic to the New York store, but it’s larger and more conventional — in order to access the Manhattan space customers must know it’s there and knock on the door.
The store will feature an area for rotating art exhibits — first up is a mini show from artist and film maker G.B. Jones — in addition to a reading room with a sofa and bookcases. The shop will be stocked with Richardson’s men’s wear, which retails from $26 for a T-shirt to $629 for a bomber jacket, and exclusive items such as Olympia Le Tan and Will Boone limited-edition incense burners, and the LA Hardware Tee.