By  on December 12, 2017

NEW YORK — It’s easy to imagine loving shoes, but imagine loving shoes so much that, at 13, you’d rather spend time with them in a stockroom than hang out with friends. Now imagine, 10 or so years later, partnering with Nike, Asics, Adidas and others to rework the designs you used to study in that stockroom. And then imagine finally selling those shoes and wearing those shoes, but, to your surprise, they don’t quite fit. This is how Ronnie Fieg, creative director and chief executive officer of Kith, feels at the moment.

“Where I am right now is like walking around in a pair of shoes and they look fly and you love them, but they are too small. Well, actually, they are too big now. It’s not too big. I don’t want to say that, but the business is a lot bigger than I imagined,” Fieg said in an interview at Kith’s brand new SoHo office in Manhattan, which is a stone’s throw away from its recently opened store on Lafayette Street and a couple of floors above Kering’s New York headquarters. “I’m always uncomfortable because I’ve never been here before. There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing.”

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