NEW YORK — It’s easy to imagine loving shoes, but imagine loving shoes so much that, at 13, you’d rather spend time with them in a stockroom than hang out with friends. Now imagine, 10 or so years later, partnering with Nike, Asics, Adidas and others to rework the designs you used to study in that stockroom. And then imagine finally selling those shoes and wearing those shoes, but, to your surprise, they don’t quite fit. This is how Ronnie Fieg, creative director and chief executive officer of Kith, feels at the moment.
“Where I am right now is like walking around in a pair of shoes and they look fly and you love them, but they are too small. Well, actually, they are too big now. It’s not too big. I don’t want to say that, but the business is a lot bigger than I imagined,” Fieg said in an interview at Kith’s brand new SoHo office in Manhattan, which is a stone’s throw away from its recently opened store on Lafayette Street and a couple of floors above Kering’s New York headquarters. “I’m always uncomfortable because I’ve never been here before. There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing.”
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit