Blondie Beach by Round Two

Round Two is bringing its popular retail concept to New York.

The secondhand store, which allows customers to buy, sell and trade vintage along with modern apparel — consider it the Beacon’s Closet of streetwear — will open in Manhattan this summer. This comes after a successful pop-up held late last year at Procell, a vintage store on the Lower East Side.

Co-owners Sean Wotherspoon, Chris Russow and Lucas Fracher have yet to lock down a location, but customers can expect the same lively atmosphere they’ve cultivated at their Los Angeles shop on Melrose. Shoppers regularly line up outside of the store, which is stocked with Nike sneakers, pieces from Supreme, band T-shirts and vintage items from Guess, Ralph Lauren and Tommy Hilfiger.

“People are drawn to the pace of the store,” said Justin Esposito, Round Two’s creative marketing director. “Every single day there’s new inventory. People are always coming in to resell us stuff.”

Wotherspoon, Russow and Fracher opened their first Round Two location in Richmond in 2013 and in 2015 introduced the Los Angeles location, which is frequented by celebrities and influencers including Kendall Jenner, Migos, DJ Khaled and Lil Yachty. They recently opened The Gallery, a by appointment only space that sells vintage and rare items, next to their Los Angeles outpost. The store has become a destination for fans who watch their YouTube channel, which takes viewers inside of the business and affable community they’ve built.

“We’ve provided a cultural hub where all different people can intersect in a shopping environment,” Esposito said. “We have kids coming in from the Midwest whose family is on vacation in L.A. and they wanted to come into the store because they heard about it on social media or YouTube.”

Wotherspoon caught the attention of Nike earlier this year when the company asked him to participate in its “Vote Forward” campaign for Air Max Day. Wotherspoon and other creatives were tasked with designing their own Nike Air Max sneaker and whichever received the most votes would go into production. Wotherspoon won the competition.

load comments
blog comments powered by Disqus