Saturdays NYC has ridden a wave of momentum for the past decade that has resulted in nine stores around the world as well as a popular wholesale collection.
So to celebrate its 10th anniversary, the New York-based company has created a special collection for fall that is intended to speak to its “transition, movement and memories” since its founding in 2009.
Classic Saturdays styles such as the Everyday Classic Sweater and the Miguel Sweater have been updated with the use of speckled yarn in saffron, green and navy and high-end fabrics such as lambswool. The William Moleskin Parka has been elevated with the addition of a M-51 style fishtail and Royal Air Force-style pockets, and the Harrison Cord Jacket and the Coney Cord Pant were each hand-splattered with bleach, creating one-of-a-kind patterns. Special commemorative prints were also created and will be used on shirts, swim trunks and shorts. A special “10” label has been used on all printed tops and outerwear.
The fall collection also features a 10th anniversary bag collaboration with Porter-Yoshida that will be available in the U.S, Japan and Australia, and sunglasses by Japanese eyewear brand Eyevol for the U.S and Japanese markets.
The 10th anniversary collection will be available at Saturdays stores in Japan and Australia starting Aug. 2, followed by the U.S. locations and online on Aug. 8. The collaborative items will be released on Aug. 8 in the U.S. and Aug. 9 globally.
Originally called Saturdays Surf NYC, the company was founded by Colin Tunstall, Morgan Collett and Josh Rosen who combined their love of surfing with design, music and coffee by opening a small store on a cobblestoned street in SoHo. Tunstall and Collett are still involved with the brand but Rosen has moved on.
The original shop began by selling surfboards and wetsuits, along with books, art and accessories. It later expanded into a line of men’s wear that is carried by retailers in 29 countries including Mr Porter and Nordstrom. It operates five Saturdays NYC stores in Japan, two in Manhattan and two in Australia.