Almost a year ago, Global Brands acquired a majority stake in Sean John, the brand started by Sean “Diddy” Combs that will celebrate its 20th anniversary next year. The main premise of the deal was to expand the line’s global presence, which Jeff Tweedy, Sean John’s president, said will begin in 2018. As the Sean John team prepares to grow the company internationally, they are focusing on broadening the assortment and fine tuning its marketing.
Tweedy has tapped two Atlanta musicians to lead its holiday and spring marketing campaigns entitled “Dream Big.” They are Jacquees, the singer behind “B.E.D.,” whose real name is Rodriquez Broadnax, and YFN Lucci, the rapper behind “Everyday We Lit,” whose real name is Rashawn Bennett.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty