Almost 10 years ago, the long-established British men’s footwear brand Edward Green took a chance on a start-up American retailer.
That retailer was Sid Mashburn, who opened his first store in Atlanta in 2007 and now operates four units across the country with his wife, Ann Mashburn.
“The company was very kind to open up to us,” said Mashburn, who previously worked at J. Crew, Ralph Lauren and Tommy Hilfiger before opening boutiques. “They said ‘yes we will give you the account,’ and that was taking a chance on their part.”
That relationship has now come full circle and today a representative from the British footwear brand, which started in 1890 in Northampton, England, will make a rare appearance at Mashburn’s Georgetown store for a trunk show from 2 p.m. to 8 p.m. Customers will be able to purchase Edward Green shoes — up to 12 styles — and choose from a selection of leathers for custom orders. The shoes retail for around $1,500.
“It’s kind of the traveling version of going to their factory,” said Mashburn. “We share a lot of the same values. I admire their pursuit of using the finest tanneries, their pursuit of making the shoe and the amount of quality and control that go into it.”
Mashburn’s Georgetown store has been open for six months — he and his wife also recently opened a Dallas store — and he told WWD things are going well.
“I was surprised by the number of New Yorkers we met in D.C. and the interest people have in our store. We already feel like we are a part of the neighborhood,” said Mashburn.
His retail plan is to open a few stores a year in major U.S. cities. Mashburn’s goal is to have 10 stores by 2018.