By  on November 3, 2017

Erik Fagerlind, who cofounded the specialty sneaker chain Sneakersnstuff with Peter Jansson in 1999, says 80 percent of its business now comes from e-commerce sales — up from 50 percent five years ago. But physical retail remains a significant part of its growth strategy outside of home country of Sweden, having planted shops in London, Paris, Berlin and now New York.

“In a world where everything is available and accessible, you have to provide a little bit more than product,” Fagerlind said. “You have to provide the service to be relevant with your consumer.”

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