By  on August 24, 2017

LONDON — Soho, the London neighborhood of porn shops and cupcake bakeries, strip clubs and street food outlets, theaters and jazz bars, is fast becoming a magnet for streetwear and nostalgic labels.

The West End area, with its narrow streets, alleyways and dark corners, has always had a certain edgy, cult appeal. Once a hunting park for the royal court of Henry VIII, it became the heart of London’s sex industry in the mid-19th century. It was the home of the Sex Pistols in the Seventies and still abounds with vinyl record stores, while Ronnie Scott’s Jazz Club on Frith Street, which opened in 1959, continues to go strong. It remains the home of many media companies and ad agencies, hence outposts for the clubs Soho House and Groucho Club occupy the neighborhood.

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