Stella McCartney

ONE FOR THE BOYS: Stella McCartney has launched a first space dedicated to the brand’s new men’s wear collection, at Harrods.

The 350-square-foot shop-in-shop is located in the Advanced International department on the store’s lower ground floor. It carries tailored blazers, knitwear and slogan T-shirts from the designer’s fall 2017 men’s wear range.

Eight styles are exclusive to the store, including blazers, a cardigan, trousers and shirts. The space has been designed with dark textured walls and soft seating, a mirror column and soft carpeting. The label’s women’s wear boutique is located in the International Designer Room on the first floor, while children’s wear is sold in the Mini Designer Room on the fourth floor.

Stella McCartney has long been established in Harrods as a brand that champions British style with modern flair,” said Helen David, chief merchant.

“Now, we are very excited to welcome her new men’s wear label with the first stand-alone boutique in the world. The collection’s aesthetic, design and nod toward the growing seasonless wardrobe trend is an evolution that our men’s wear customer is increasingly looking for, so we are excited to see the brand’s growth within Harrods.”

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