Name: Thaddeus O’Neil
History: Thaddeus O’Neil founded his namesake men’s wear label in 2013. The line, which is handmade in New York City, merges après surf references with relaxed American luxury. O’Neil, who is a nominee for the 2015/16 Woolmark Award, plays with bright colors, bold prints and rich textures, and uses fabrics exclusively sourced from Italy and Japan. The theme for the spring 2015 collection is “Children of the Sun.”
Niche: While O’Neil works with luxury fabrics, the line is priced for the contemporary market. A ribbed cotton tank retails at $215 and a pair of cotton pants retail at $345.
Key Products: O’Neil is best known for his ultrasuede board shorts. Other key items include raincoats, plush hoodies, T-shirts and tailored pants. These items are enlivened with bold colors and trippy prints.
Price Points: Prices range from $265 to $2,850 at retail.
Major Moment: Starting Thursday, May 21, O’Neil will open a pop-up within men’s boutique Carson Street Clothiers at 63 Crosby Street in New York City. The spring collection will be on sale through June 4.