FOR SALE: Perhaps it was only a matter of time, but digital suiting brand The Black Tux is diversifying beyond the rental business, giving customers the option to own.
The company, launched in 2013, started with the pitch of offering trend-right, modern suits for wedding parties to rent. Fast forward to now and the company said after hearing enough requests from customers, it’s time to offer suits for purchase.
“Our customers have been asking for it ever since we launched, but in more volume over the last two, three years,” said chief executive officer and cofounder Andrew Blackmon.
The executive said the decision stems from two main reasons. First, customers like the quality and fit so much they’d rather just have it in their closets permanently to wear on multiple occasions. Second, the purchase option now gives each person in a wedding party the choice of either renting or buying.
The company, in all, has 21 suits and tuxedos available for sale at $450, $550 and $650 price points. The Black Tux shirts, shoes and accessories are also being made available for sale, with prices ranging from $15 to $95.
Blackmon said the company would also consider in the future the possibility of reselling suits previously rented through The Black Tux. The option to buy is currently for new suits and tuxedos.
Elsewhere in the business, Blackmon said the company expects to continue its showroom footprint. It counts six stand-alone doors and 25 inside Nordstrom.
The ceo confirmed the business is expecting growth in overall revenue this year, declining to cite its specific volume.
The company said through a spokesman The Black Tux has seen an annual growth rate of more than 100 percent since inception, helping dress more than half a million people.