A rendering of the Philadelphia store.

The Tie Bar continues to expand its retail reach.

The Chicago-based men’s brand, which launched as strictly an online player, will add its fifth brick-and-mortar store in Philadelphia next month.

The store will be located at 1527 Walnut Street in the ground floor of The Beacon apartment building. The 900-square-foot unit is slated to open on April 9 and will join the two Tie Bar stores in Chicago as well as units in New York  and Boston.

“We couldn’t be happier bringing The Tie Bar to Philadelphia, it’s a rapidly growing market for us and offers so much potential to expand our in-person business,” said Allyson Lewis, chief executive officer. “Our existing stores continue to buck the retail trends of late, providing our clientele a unique in-person shopping experience while remaining profitable for the brand. An aggressive retail strategy was essential to our further growth this year and it made perfect sense for that to include Philadelphia.”

The store will offer the brand’s assortment of furnishings and accessories — dress shirts, neckties, bow ties, tie bars, pocket squares, belts, socks, shoelaces. It will also offer the company’s newest product category: dress pants. The pants will be available starting on March 20 and will be sold at all of its retail stores as well as online. The pants will be offered in two fits — trim or athletic — in five colors and will retail for $75.


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