By  on August 22, 2018

Chris Gibbs, UnionApparel: Kaws x Union Tokyo collectionSneaker: Off White x Nike Presto“The thing about a ‘drop’ that really makes it work to perfection is, it needs the following ingredients: well-designed product; limited quantities and distribution as compared to the demand; special/unique product; specific targeted customer; specific targeted marketing. Both the Off-White x Nike Presto and the Kaws x Union Tokyo collection had all of those ingredients. Some drops have less so they don’t do as well. That’s not to say they are a failure. They just they aren’t as good as when you have all of these.”

Treis Hill, AlifeSneaker: Adidas Originals by Pharrell Williams/Nike Off-White Collection 2.

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