The Tie Bar is relocating its New York store and will open a flagship next week.
The 1,400-square-foot store at 340 Madison Avenue is located near the pop-up-turned-permanent-store it has been operating at 400 Madison Avenue since 2017. The New York flagship will join the company’s stores in its hometown of Chicago as well as recently opened units in Boston, Washington, D.C., and Philadelphia.
“New York continues to be one of our important markets,” said Allyson Lewis, chief executive officer. “As we’ve grown out of solely being an accessories brand, our stores have proven extremely effective showcasing first-hand all that The Tie Bar has to offer now. When it came time to launch the first flagship outside of our hometown, it was a no-brainer that it would be in New York.”
The store will sport a new design concept that features custom wood fixtures, an outfit-building station and a wedding shop. “Our new store floor plan has been totally reimagined to create an experience that allows our customers to shop from head-to-toe,” Lewis added. “Whether mixing and matching on their own, or working with one of our in-house stylists, we’ve created a space that’s been tailored exactly to our customer’s full style needs.”
The store will carry the company’s dress shirts and pants, chinos, neckties, bow ties, tie bars, pocket squares, socks and more. In a nod to the brand’s name, the space will continue to feature an accessory “bar” which can hold up to 1,200 products.
The Tie Bar has partnerships with Jesse Tyler Ferguson of “Modern Family,” The Vitale Barberis Italian wool capsule collection, and wedding collaborations with bridal brands BHLDN and Show Me Your Mumu. The grand-opening event will be next Wednesday.