By  on January 8, 2020

Rentals are seen as a big business opportunity in the new decade as retailers and brands clearly hear the call to cut down on excess production and waste. The concept also allows shoppers to constantly update their wardrobes without a lot of financial outlay.

Rent the Runway was among the first to enter the business back in 2009. Since that time, a lot of other companies have jumped into the fray including Bloomingdale’s, Express, American Eagle, Vince, Rebecca Taylor, Loft Urban Outfitters and others.

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