There are only a limited number of designer-themed rooms within the Trunk Club Clubhouse store on Madison Avenue in New York. And Zachary Prell snagged one.
The partnership was celebrated at a event last week where Prell showed off his room during a meet-and-greet with customers. The entertainment was provided by Funk in the Trunk (yes, that’s the band’s real name).
“Trunk Club asked us to build out a brand room here so we created a warm, living room environment,” Prell said at the event. From the navy walls — “my favorite color” — to the custom-made table, bar and mirror from Foundrywood in Brooklyn, the room is intended to make men feel at home while they work with one of Trunk Club’s personal stylists to create their wardrobe. Prell’s spring collection is exclusive to the retailer in New York.
Linda Bartman, chief marketing officer for Trunk Club, said Prell was chosen over other labels because of its popularity with the retailer’s target customer.
“It’s a wonderful brand and our customers love it,” she said. “It has great appeal, and the only place you can get it is here at Trunk Club. So we gave him a room and the space to build his brand.”
Prell, who was an investment banker before ditching finance for fashion, said his background is essential to understanding the Trunk Club customer — “a professional man living and working in the city.”
He said his collection will also be added to the Trunk Club locations in Chicago and Boston. “We want to be a key resource,” he said. “The shopping model is so unique and we’re fortunate to be among more established brands. We’re the last brand to get a space here in New York and we’re across from Billy Reid, so we’re in great company. We hope this is just the beginning.”
Earlier in the week, the Trunk Club team hosted an event in their hometown of Chicago to celebrate a collaboration with La La Land’s costume designer Mary Zophres, who created a series of looks inspired by the film. The collection of men’s and women’s looks is available exclusively at Trunk Club for a limited time.