The new brand carrying fitness and leisure men’s collections will hit selected high-end stores in July.
The first collections will launch in spring 2018 and will be sold in department stores.
The deal is effective with the spring season.
Former NFL player Jason Hairston has created a $50 million brand sold direct to consumers.
New York Ranger goalie Henrik Lundqvist was ranked fifth.
The fashionable Lakers guard and the Stampd designer joined forced at the La Brea Boulevard store for a fan fashion event and Q&A.
Online sales rose by 28 percent last year before the company’s recent relaunch of its web site.
The brand’s vice president of global creative has made the outdoor brand popular with urban consumers.