By  on August 27, 2019

Alife is hitting the reset button in its 20th year in business.

Since Rob Cristofaro founded the brand in 1999, Alife has been a popular name among New York City’s skaters, ball players and the streetwear community. The brand was one of the first in that market to introduce collaborations and a footwear collection and now, Alife is ringing in 20 years with renewed energy.

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