Andy Comer, whose fashion industry career includes Gilt Groupe, GQ and Nordstrom, has joined Tommy Bahama as vice president of creative services.

Comer, who will report to Rob Goldberg, executive vice president of marketing for the brand, will be based in the company’s Seattle headquarters.

Goldberg said Comer’s “diverse background of digital, media and retailing with some of the world’s most iconic brands fits nicely with Tommy Bahama’s long-term plans and initiatives. Andy’s keen sense of the marketplace, coupled with his original style, will undoubtedly help him be successful in this role. A lifestyle brand with the kind of depth and breadth that Tommy Bahama enjoys takes unique creative skills to manage and we couldn’t be more pleased to have Andy join our team.”

Comer will be responsible for the development of Tommy Bahama’s creative brand strategies, visuals and messaging for all channels including men’s and women’s wholesale, retail, e-commerce, licensing and restaurants. Mr. Comer will also oversee seasonal photo shoots, store design, media campaigns and direct-to-consumer materials to ensure a consistent message across all platforms.

Comer said he will strive to create “a cohesive and compelling guest experience. This will mean evolving the look, tone, and feel of Tommy Bahama’s communications and aligning our messages around stories that help and inspire our customers.”

Comer served most recently as creative director of men’s and shoes for Nordstrom, overseeing all aspects of the digital, print and in-store visual expression for those categories. Prior to that he was editorial director of What If! Innovation Partners; director of editorial content for Park & Bond and executive director of Gilt Man, and multimedia editor for GQ.com.

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